Color plays a decisive factor in product design across every industry sector. As well as affecting product positioning and consumer preferences, color is also a chemical variable that affects the functionality, processing and cost of plastic products as well as their appearance. AF-COLOR is your specialist for high-end engineering masterbatches.
We combine our knowledge of color and plastics with extensive experience from leading industries such as electronics, household appliances, construction, sports and toys, packaging and automotive. We take the lead in showing you the best solutions for your products. Find out more about our industry expertise below.
The toy market has to adapt fast to changing trends and customer demand, so it is important to understand the needs of toy designers to help them turn their ideas into high-quality products. Color is a very important sales factor in toy design; not only does color longevity play an important role but also quality. Toys must meet extremely high safety standards such as DIN EN 71-4. And as they are frequently exposed to UV rays, they must also adhere to strict quality regulations.
The automotive sector presents special challenges for masterbatch manufacturers. The interior color scheme must be absolutely identical despite a mix of different types of polymers. Varied surface textures affect the outer appearance of the interior part significantly. From choosing the right polymer and colorant to finding the right blends for parts and materials, color plays a vital part in all automotive manufacturing decisions.
Durable plastics are part of our everyday lives, from the vacuum cleaner to the rubbish bin. Consumers want these products to be functional and long-lasting but also to look good. Quality surface characteristics are a key consideration. And while color plays less of a role in the power tool sector, compliance with mechanical characteristics and safety standards is vital.
The diversity of manufacturing processes in the packaging industry are one of the most demanding applications for the masterbatch industry. Products must be perfectly matched to the many different processing methods and have to be produced in the shortest possible time using optimised production processes that must run without errors. Biodegradable products are becoming indispensable in this sector, which is why we developed our AF-Eco® range based on biodegradable materials. This is laid down in the course of DIN EN 13432 so that we comply with our "ok compost" certificate to these specifications.
The product life cycle of most cosmetics products is extremely short. Suppliers need to keep up to date with the latest color designs as well as the trends of tomorrow. When designing new products, production processes, materials and colors play a big part. To help you bring your color designs to the market fast, we can assist in the material selection process by carrying out feasibility studies, producing sample batches and ensuring process capability with your suppliers.